Cruise, an autonomous vehicle company backed by General Motors, has restarted testing in Phoenix after a pedestrian-dragging incident in San Francisco. The incident led to layoffs, executive departures, and decreased spending by GM. Despite challenges, Cruise is determined to compete in the autonomous vehicle industry.
Key Points
Cruise restarted testing in Phoenix after pedestrian-dragging incident in San Francisco
GM announced reduced spending on Cruise after significant financial losses
External report revealed culture of antagonism toward regulators within Cruise
GM continues to support Cruise despite challenges
Pros
Gradual resumption of testing operations with safety measures in place
Deployment of autonomous vehicles with safety drivers in Phoenix
Expansion of service area to surrounding cities for comprehensive testing
Cons
Pedestrian-dragging incident in San Francisco raised serious safety concerns
Top executives leaving the company and layoffs following the incident
Cultural issues and antagonism toward regulators within the company