Rumble, a YouTube alternative favored by conservatives, has filed a lawsuit against Google and Alphabet for over $1 billion in damages for lost ad revenue and alleged monopoly abuse in the ad tech industry.
Key Points
Rumble claims Google owes it $1 billion in damages for lost ad revenue.
Allegations include Google illegally leveraging its dominance in ad tech to hinder Rumble's competitiveness.
Rumble sees ad tech and cloud products as a growing part of its business.
The trial for Rumble's search ad lawsuit is set for April in California.
Pros
Rumble is taking legal action against Google for alleged anti-competitive practices.
This lawsuit could potentially bring attention to issues of dominance in the ad tech industry.
Cons
The outcome of the lawsuit is uncertain and may take a long time to resolve.
Legal battles between big tech companies can be complex and drawn out.