Target's Decision on LGBTQ+ Merchandise for Pride Month

SOURCE www.npr.org
Target will not carry LGBTQ+ merchandise for Pride month in some stores following backlash last year. The retailer will offer the collection online and in select stores based on historical sales performance.

Key Points

  • Target will not carry its 2024 Pride Month collection in all stores due to backlash.
  • The retailer will offer the collection online and in select stores based on sales performance.
  • Human Rights Campaign expresses disappointment over Target's decision.

Pros

  • Target is committed to supporting the LGBTQ+ community year-round.
  • The retailer will continue to offer benefits and resources for the community and its employees.
  • Target plans to celebrate Pride Month with a collection of products online and in select stores.

Cons

  • Target faced heavy criticism and backlash last year over its LGBTQ+ merchandise.
  • Some individuals and groups may feel alienated by Target's decision to limit its Pride Month merchandise.