United Airlines' New Onboard Safety Video
United Airlines is releasing a new onboard safety video aimed at capturing the attention of distracted passengers, featuring a Rube Goldberg machine and over 1,000 dominos. The focus is on creating a visually interesting video that passengers will want to watch multiple times.
Key Points
- Use of a Rube Goldberg machine and dominos to create visually interesting scenes
- Focus on making the safety video engaging for frequent flyers
- Importance of balancing creativity with the delivery of crucial safety information
Pros
- Creative approach to delivering important safety information
- Efforts to engage distracted passengers through visually appealing content
Cons
- Challenge of balancing creativity with ensuring passengers focus on safety information
- Concerns that elaborate videos may reduce retention of safety instructions