The NFL announced a new initiative called NFL Source to help teams work with more minority- and women-owned companies, aiming to standardize support for underrepresented businesses and increase economic impact locally and nationally.
Key Points
32 NFL franchises involved in the initiative
Focus on supporting businesses owned by minorities, women, LGBTQ+, veterans, and persons with disabilities
Aims to increase exposure and opportunities for underrepresented businesses
Pros
Promotes diversity and inclusion in business partnerships
Creates equitable processes for underrepresented businesses to compete for contracts
Drives economic impact locally and nationally
Cons
Potential challenges in implementation and execution