Tesla Motors' Brand Reputation Decline

SOURCE www.axios.com
Tesla Motors' brand reputation has significantly declined over the past year due to CEO Elon Musk's behavior and other issues, dropping from 8th to 63rd in America's most visible companies ranking. Despite this, Tesla still has the most loyal buyers of any automaker.

Key Points

  • Tesla's reputation has dropped significantly in the past year
  • Elon Musk's behavior has contributed to the decline
  • Despite reputation hit, Tesla has highly loyal buyers

Cons

  • Decline in perceived image and reputation
  • Issues with CEO Elon Musk's behavior
  • Challenges threatening reputation