New York City Ballet initiatives to attract a younger audience
New York City Ballet celebrates its 75th birthday with initiatives attracting a younger audience, including affordable pricing, collaborations with young artists, and social media presence. The company's artistic leaders focus on diversifying and prioritizing mental and physical wellness.
Key Points
- Initiatives have successfully increased the number of young audience members
- Affordable pricing and collaborations with young artists have been effective strategies
- Diversification efforts include increasing representation of people of color in the company
Pros
- Increased focus on attracting a younger audience
- Affordable pricing initiatives
- Collaborations with young artists
- Diversification and prioritization of mental and physical wellness