Impact of Rising Fast Food Prices on Consumer Behavior

SOURCE ktla.com
Fast food is increasingly seen as a luxury due to rising menu prices, with many Americans eating it less often as a result.

Key Points

  • 80% of adults view fast food as a luxury.
  • 62% are eating fast food less often due to price increases.
  • Menu prices at major chains have risen significantly over the past decade.

Pros

  • Fast food chains are responding with value meal options to counter slowing sales.

Cons

  • Many Americans, especially those struggling financially, now view fast food as a luxury item.