Global orange juice industry in crisis due to poor harvests in Brazil and Florida, leading to record high prices. Manufacturers considering using alternative fruits like mandarins to cope with the situation.
Key Points
Poor harvests in Brazil and Florida have led to record high orange juice prices.
Citrus greening disease, extreme weather, and high costs are major factors affecting the industry.
Manufacturers are exploring options like using alternative fruits or blending juices.
Pros
Opportunity to innovate and explore alternative fruit options for juice production.
Potential for new regulations to allow blending of different citrus fruits in orange juice.
Higher prices may incentivize investment in disease-resistant orange groves.
Cons
Decreased consumer demand for orange juice due to high prices.
Challenges for manufacturers in maintaining quality and supply of orange juice.
Uncertainty and difficulties for orange farmers in Brazil and Florida.