Impact of Trump's Second Campaign on Media Business
Trump's second campaign hasn't been as lucrative for the news media as his first term, but CNN anticipates big ad revenue from the upcoming debate between Trump and Biden. Advertisers can buy tiered packages for ad slots during the event.
Key Points
- CNN expects significant ad revenue from the first debate of the election cycle featuring Trump and Biden
- Advertisers can purchase tiered packages for ad slots during the debate
- CNN's ratings have declined to historic lows, posing challenges for the network
Pros
- CNN anticipates high ratings and big ad revenue from the upcoming debate between Trump and Biden
- Advertisers have the opportunity to purchase tiered packages for ad slots during the debate
Cons
- CNN's ratings have suffered amid a rise in cord-cutting and news fatigue