Country star Tim McGraw partners with Planet Fitness after controversy over restroom policy and transgender language. McGraw promotes workouts and VIP ticket giveaways in collaboration with the fitness chain.
Key Points
Tim McGraw partnering with Planet Fitness for fitness and VIP ticket promotion
Controversy over Planet Fitness' restroom policy and transgender language
Stock drop and value decline for Planet Fitness due to the controversy
Pros
Promotion of fitness and healthy lifestyle
Opportunity for fans to win VIP ticket experiences
Cons
Controversy over restroom policy and transgender language
Backlash faced by Planet Fitness due to the controversy