Small-dollar political donations are declining this election cycle, affecting both Republicans and Democrats. Rising costs of living, exhaustion with the state of politics, and poor donor maintenance are contributing factors.
Key Points
Small-dollar political donations declining for both Republicans and Democrats
Rising costs of living and exhaustion with politics contributing to the decline
Poor donor maintenance and fundraising strategies are also factors
Exceptional cases of successful fundraising linked to exciting candidates and major news events
Pros
Can lead to a refocus on wealthy donors
Potential for campaigns to become more efficient with resources