Controversial Apple 'Crush!' Ad
Apple's controversial 'Crush!' ad received backlash for its violent destruction of various objects to promote the iPad Pro, leading to an apology from Apple. The ad reflects a shift in tech advertising from showcasing innovative products to questionable practices and lack of genuine novelty. The ad has sparked discussions about the negative impact of tech companies on creativity and the growing distrust towards their motives.
Key Points
- Shift in tech advertising from showcasing innovation to questionable practices
- Growing awareness of tech companies' negative impact on creativity
- Increasing public distrust towards tech companies and their motives
Pros
- The ad was meticulously produced with attention to detail
- It left a lasting impression on viewers
Cons
- Received backlash for its violent and off-putting content
- Failed to showcase the actual use or benefits of the iPad Pro