Conservatives plan to use shareholder activism to press Target on promotion of 'wokeness' through the Free Enterprise Project, directed by Scott Shepard. They aim to oppose the 'woke takeover' of American corporate life and defend true capitalism.
Key Points
Shepard leads the Free Enterprise Project (FEP) in opposing 'wokeness' in corporations
FEP aims to make corporations like Target and Walt Disney Corp. respect fiduciary obligations
Target's paid partnerships with LGBT organizations are being questioned for financial risk
Pros
Opposing the 'woke takeover' of American corporate life
Defending true capitalism
Cons
Potential backlash from supporters of Target's promotion of LGBTQ and other woke content
Possibility of escalation leading to further division