Hollywood writers recruited by a Biden super PAC to craft social media ads targeting millennial and gen Z voters who have grown cold on Biden. Ads expected to drop in early July, aiming to spend $20-25 million. Young voters turning away due to issues like Israel's war and inflation. PAC trying to convince them Biden is their man.
Key Points
Recruitment of Hollywood writers by Biden super PAC
Focus on crafting social media ads for millennial and gen Z voters
Challenges in persuading young voters supporting Biden
Potential impact on Biden's popularity among younger demographics
Pros
Utilizing experienced Hollywood writers for political messaging
Targeting younger demographics through social media ads
Cons
Potential backlash from those who see it as manipulation
Criticism of using entertainment industry for political gain