Caitlin Clark, the rookie for the Indiana Fever, has been driving record-breaking attendance and viewership for the WNBA, with more than 400,000 people attending games in May and high interest in women's basketball overall.
Key Points
Caitlin Clark's impact on attendance and viewership
High interest in women's basketball
Increased merchandise sales and rookie jersey popularity
Pros
Record-breaking attendance for WNBA games
Increased viewership and interest in women's basketball
Rookie Caitlin Clark driving fan engagement and merchandise sales