The WNBA is reportedly still on track to lose $50 million despite an increase in fans due to new star Caitlin Clark. The league has never turned a profit and relies on financial support from the NBA. The 2024 season is projected to be a bigger financial loss, but there is potential for a significant windfall from broadcast rights.
Key Points
WNBA projected to lose $50 million despite new fans
League relies on NBA for financial support
Potential for $7 billion annual revenue from broadcast rights deal
Pros
Increase in fans due to new star Caitlin Clark
Potential for significant revenue from broadcast rights