Organizations speaking out on social issues

SOURCE www.npr.org
Marketing expert Professor Marcus Collins discusses how organizations decide whether to speak out on prominent social issues with NPR's Michel Martin.

Key Points

  • Importance of authenticity and alignment with organizational values
  • Consideration of potential backlash and impact on stakeholders
  • Opportunity to make a positive social impact and connect with audiences

Pros

  • Helps organizations align with their values and connect with their audience
  • Can lead to positive social change and make a difference

Cons

  • May alienate some customers or stakeholders who disagree with the organization's stance
  • Can be seen as insincere or opportunistic if not done authentically