Caitlin Clark's Rise in Popularity in the WNBA

Key Points

• WNBA has seen a 47% YoY growth in popularity with 1M+ favorites.
• Clark led all players with +373% MoM growth, becoming the 4th most-favorited active athlete.
• Her impact has prompted venues to change to larger arenas due to increased fan attendance.

Pros

• Caitlin Clark has quickly risen to become the fourth most popular athlete in America.
• Her presence has significantly increased TV viewership and in-arena attendance for the WNBA.
• Clark's star power has helped elevate the profiles of other rookies in the league.

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