CNN has exclusive control over the upcoming presidential debate between President Biden and former President Trump, marking a significant moment for the network. The debate is seen as a marketing coup for CNN amidst poor ratings, with moderators aiming to maintain order and focus on facilitating the debate. CNN's production includes ad breaks, a departure from the usual format, and will be simulcast on other networks with CNN's branding requirements.
Key Points
CNN secures exclusive rights to host the presidential debate between Biden and Trump
Moderators Dana Bash and Jake Tapper to focus on facilitating the debate
CNN's production includes ad breaks, a departure from previous debate formats
Other networks can simulcast the debate with CNN branding requirements
Debate seen as a significant marketing opportunity for CNN amidst poor ratings
Pros
CNN has the opportunity to shape the look, feel, and cadence of a general-election presidential debate
Exclusive control over the debate could help boost CNN's ratings and reputation
Moderators Dana Bash and Jake Tapper have experience in handling political debates
Cons
Critics may question CNN's objectivity and potential bias in hosting the debate
Pressure on CNN to ensure a smooth and fair debate amidst high stakes