YouTube TV subscriber loss and impact on streaming sector
YouTube TV experienced its first-ever quarterly subscriber loss, signaling increasing churn in the live TV streaming sector due to high costs and economic factors. Analyst predicts live TV streaming services will make up half of the pay TV market by 2028.
Key Points
- First-ever quarterly subscriber loss for YouTube TV
- Prediction of higher churn affecting all areas of streaming, including live TV
- Concern over 'serial churners' impacting streaming services
- Impact on legacy Hollywood studios relying on streaming to offset cord-cutting losses
Pros
- Live sports content is a major draw for streaming services
- Prediction of live TV streaming services accounting for half of pay TV market by 2028
Cons
- High costs of live TV streaming services like YouTube TV and Hulu with live TV
- Increasing churn and seasonality impacting studios and advertisers