NBC is using generative AI software to re-create the voice of sportscaster Al Michaels for customized Olympic recaps for Peacock subscribers during the 2024 Paris Olympics. Michaels approved the use of his voice, and a team of NBC Sports editors will review the content for quality and accuracy before it is added to the recaps.
Key Points
Generative AI software used to re-create Al Michaels' voice for customized Olympic recaps
Users can receive personalized highlight playlists narrated by the AI voice of Michaels
Content reviewed by NBC Sports editors for quality and accuracy
Al Michaels approved the use of his voice for this project
NBC aiming to provide a unique and personalized Olympics experience for fans
Pros
Highly customized Olympic recaps for Peacock subscribers
Personalized experience for users
Involvement of Al Michaels in approving the use of his voice
Quality control by NBC Sports editors
Cons
Potential concerns around accuracy and context with generative AI