Peter Moore, the designer of the original Air Jordan sneakers, revolutionized the sneaker industry by turning sneakers into objects of pop-culture desire. His innovative designs and collaborations with basketball star Michael Jordan changed global consumer culture.
Key Points
Peter Moore designed the original Air Jordan sneakers in 1984, transforming the sneaker industry
Collaborated with Michael Jordan to create sneakers that became a pop-culture phenomenon
His innovative designs and logos shaped global consumer culture
Pros
Revolutionized the sneaker industry
Transformed sneakers into objects of pop-culture desire
Collaborated with Michael Jordan to create iconic sneakers
Designed the Nike Jumpman logo and Adidas three-stripe mountain logo