Apple TV vs. Netflix in Original Programming Spending
Apple TV is reportedly cutting over $20 billion in spending on original programming after a recent quarter report showed lower viewership compared to Netflix. Apple is refining its strategy in Hollywood by exerting more control over budgets and spending on projects.
Key Points
- Netflix added 8 million new customers in the last quarter, reaching a total subscriber base of 277.7 million
- Netflix's daily viewer numbers surpass Apple TV's monthly viewership
- Apple is pushing for more control over spending on projects in Hollywood
Pros
- Apple is taking steps to refine its strategy in Hollywood
- The platform has generated good reviews and positive buzz with shows like Slow Horses and Severance
Cons
- Apple spent over $20 billion on original programming that didn't attract many viewers
- Apple TV+ accounts for just 0.2% of TV viewing in the United States