Army's Failed Marketing Deal with United Football League and Dwayne 'The Rock' Johnson

SOURCE www.military.com
The Army's $11 million marketing deal with the United Football League and Dwayne 'The Rock' Johnson did not lead to any new recruits and may have had a negative impact on enlistments. The Army is seeking to recoup $6 million from the UFL as Johnson did not fulfill his end of the bargain. The deal was criticized by Army staff and deemed unsuccessful for recruiting efforts.

Key Points

  • The Army's $11 million marketing deal with the UFL and Dwayne 'The Rock' Johnson did not result in any new recruits
  • The deal was criticized by Army staff as being unsuccessful for recruiting efforts
  • The Army is seeking to recoup $6 million from the UFL due to Johnson not fulfilling his end of the bargain

Cons

  • Did not lead to any new Army recruits
  • May have had a negative impact on finding new enlistments
  • The UFL deal was seen as a net negative for recruiting efforts