NBC's coverage of the Paris Olympics on Peacock is a hit, with record-breaking streaming numbers. The time zone difference has led to strong daytime audiences in the US. Team USA is dominating the medal count, with standout performances from athletes like Simone Biles and Katie Ledecky.
Key Points
Improved technology enabling viewers to stream more action
Post-pandemic factor contributing to increased interest in Olympics
NBC has rights to show every Olympics until 2032
Pros
Record-breaking streaming numbers for the Paris Olympics coverage on Peacock
Strong daytime audiences due to time zone difference between France and the US
Team USA dominating the medal count with impressive performances
Cons
Evening primetime program in the US only showing Games in highlights form