Research confirms that mental effort is consistently linked to unpleasant feelings, challenging assumptions about intellectual pursuits. People choose mentally demanding activities for long-term gains, not because they enjoy mental effort per se.
Key Points
Mental effort is consistently linked to negative feelings.
Cultural differences exist in how mental effort is experienced.
People choose mentally demanding activities for long-term gains.
Pros
Understanding the true nature of mental effort is crucial in knowledge-based economies.
Designing environments and incentives can make mental effort more bearable and ultimately more rewarding.
Cons
Mental effort is inherently costly to the brain.
People don't necessarily enjoy mental effort itself but engage in it for the long-term benefits.