Paris Olympics Broadcasting
NBC and streaming service Peacock are seeing a surge in viewership during the Paris Olympics, with Peacock streaming every event live. Viewers are enjoying the ability to watch live action due to the time difference between France and the United States. The Paris Olympics has already reached 10 billion streaming minutes, surpassing the three previous summer Olympics combined on digital platforms.
Key Points
- 10 billion streaming minutes for Paris Olympics
- Improved technology for streaming
- Post-pandemic viewership boost
Pros
- Peacock streaming every event live
- Improved technology enabling viewers to stream more action
- Post-pandemic factor contributing to increased viewership
Cons
- Evening primetime program in the US only showing Games in highlights form