Harley-Davidson Controversy and Loyalty Issues

SOURCE www.foxnews.com
Discussion on Harley-Davidson's controversy and loyalty issues among bikers amid global expansion and brand evolution.

Key Points

  • Harley-Davidson's global expansion has led to discontent among some bikers.
  • The brand's changing image and market focus have alienated traditional biker customers.

Pros

  • Harley-Davidson gained loyalty and free advertising from bikers over the years.
  • The brand evolved into a luxury item attracting a different market segment.

Cons

  • Some bikers feel betrayed by Harley-Davidson's changing image and lack of loyalty.
  • Controversy surrounds the brand's 'woke' tendencies and perceived disloyalty.