Kamala Harris's Campaign Strategy

SOURCE www.newsweek.com
Kamala Harris is using Republican-like rhetoric to appeal to a broader audience and gain support from never-Trump Republicans. Her campaign is targeting middle America and voters questioning party identification.

Key Points

  • Harris is using Reagan-like rhetoric to appeal to conservatives
  • Campaign strategy aims to redefine party identities
  • Efforts to attract voters based on policy issues rather than party affiliation

Pros

  • Appealing to a broader audience
  • Attracting never-Trump Republicans
  • Targeting middle America

Cons

  • May face backlash from traditional Democratic supporters