TikTok's Spotlight Tool for Hollywood Studios
TikTok has launched a new promotional tool called Spotlight for Hollywood studios to engage with their fandoms. The tool helps studios identify creators, drive users to dedicated landing pages, and gain insights into fan interactions. While TikTok is praised for its marketing capabilities, it is facing lawsuits for being a danger to kids and teens and a national security threat.
Key Points
- Spotlight tool helps studios tap into TikTok's unique ecosystem
- Allows fans to explore and immerse themselves in the community around a title
- Enables studios to track performance and engagement of their projects
Pros
- Enables studios to engage with their fandoms in a meaningful way
- Provides analytics dashboard for insights into fan interactions
- Helps identify developing trends and conversations in real-time
Cons
- Facing lawsuits for being a danger to kids and teens
- Considered a national security threat by lawmakers
- Banned from U.S. government devices