Effect of Hyperbolic Terms on Perceptions of Climate Change Urgency
A study suggests that using hyperbolic terms to describe global warming does not affect people's perceptions of the urgency of climate change. Contrary to popular belief, terms like 'climate crisis' and 'climate emergency' do not elicit a stronger emotional response compared to 'global warming' and 'climate change.' The study recommends sticking with familiar terms and alternative communication strategies to promote climate action.
Key Points
- Hyperbolic terms like 'climate crisis' and 'environmental collapse' do not elicit a stronger emotional response compared to 'global warming' and 'climate change.'
- Familiar terms like 'climate change' and 'global warming' were rated as most concerning and familiar.
- The study recommends alternative communication strategies to promote climate action.
Pros
- The study provides insights into the impact of different terms on people's perceptions of climate change urgency.
Cons
- The use of hyperbolic terms like 'climate crisis' and 'climate emergency' may not have the intended effect of raising concern or conveying urgency.