Ads appearing next to far-right figures on X
Advertisements for The Daily Telegraph, Saudi Arabia, and eToro were found next to far-right figures on X, raising concerns about the platform profiting from hate speech. Other brands like McAfee and Manchester Central paused ads after being alerted. The platform, owned by Elon Musk, has reinstated several far-right figures, contributing to revenue generation. Advertisers cannot control where their ads appear on X, leading to unexpected placements.
Key Points
- Elon Musk's X platform facing backlash for ad placement
- Brands like McAfee and Manchester Central paused ads
- Far-right figures reinstated on X contributing to revenue
- Advertisers cannot control where ads appear on X
Pros
- Raising awareness about ad placement with controversial content
- Prompting brands to review their advertising strategies
Cons
- Platform potentially profiting from hate speech
- Lack of advertiser control over ad placements