Tennessee Titans quarterback Will Levis partners with Hellmann's Mayonnaise
Tennessee Titans quarterback Will Levis partners with Hellmann's Mayonnaise to release a signature scent inspired by his love for mayo, with bold savory notes of tart, musk, vanilla, and coffee undertones.
Key Points
- Will Levis signed a lifetime deal with Hellmann's Mayonnaise
- Levis' love for mayo led to the creation of 'parfum de mayonnaise'
- The signature scent includes bold savory notes with coffee undertones
- Levis has been known to incorporate mayo into his food and drinks
Pros
- Unique partnership between an NFL player and a condiment brand
- Innovative product launch with the creation of a mayonnaise-inspired fragrance
Cons
- Controversial choice of condiment to base a fragrance on