Barstool Sports and WNBA Marketing Strategies

SOURCE www.barstoolsports.com
The success story of Barstool Sports, from a small Boston newspaper to an internationally recognized media conglomerate, using attractive female models in its marketing strategy. The article also discusses the WNBA potentially adopting a similar 'Sex Sells' approach for business growth.

Key Points

  • Barstool Sports' journey from a small newspaper to a media conglomerate
  • Discussion on using 'Sex Sells' strategy in marketing
  • WNBA potentially adopting a similar approach for brand elevation

Pros

  • Effective marketing strategy using attractive female models
  • Business success story from small beginnings

Cons

  • Controversial approach with potential backlash from some audiences