Antitrust Lawsuit: Yelp vs. Google
Yelp has filed an antitrust lawsuit against Google, accusing it of engaging in anticompetitive practices in the local search market. The lawsuit alleges that Google favors its own vertical over competitors' and harms competition.
Key Points
- Yelp accuses Google of creating or preserving a monopoly in local search services.
- Google's alleged practice of directing users to its own local search vertical is seen as anticompetitive.
- Yelp's decision to sue Google was influenced by the Department of Justice's recent antitrust case victory.
Pros
- Yelp is taking a stand against alleged anticompetitive behavior by Google in the local search market.
Cons
- Legal proceedings can be lengthy and costly for both parties involved.