California Senate Passes AB 2602 Bill to Protect Performers from Digital Replicas

SOURCE deadline.com
California state Senate passes AB 2602 bill requiring permission for creation of digital replicas of performers, strongly supported by SAG-AFTRA. The bill aims to protect performers' voice and likeness rights in the age of digital replication.

Key Points

  • AB 2602 bill requires specific permission to create digital replicas of performers
  • Defines digital replica as a computer-generated, highly realistic representation of an individual's voice or visual likeness
  • The bill aims to provide guardrails around licensing to prevent abuse

Pros

  • Protects performers' voice and likeness rights in the digital age
  • Supported by SAG-AFTRA and other industry stakeholders

Cons

  • May require additional compliance efforts from studios and employers