Jaguar's Rebranding Campaign
Jaguar is facing criticism for its new rebranding campaign, featuring a futuristic theme without showcasing any cars in the promotional video. The company aims to redefine its brand image with 'Exuberant Modernism' and plans to launch a new electric GT model in December.
Key Points
- Jaguar's rebranding focuses on 'Exuberant Modernism'
- New logo and visual identity to be unveiled during Miami Art Week
- Company intentionally paused selling cars to create a distinction between old and new models
Pros
- Redefining brand image with a modern and artistic approach
- Launch of a new electric GT model
Cons
- Criticism for not showcasing cars in the promotional video
- Facing mockery and backlash on social media