Jaguar's new advert controversy
Jaguar's managing director expresses disappointment over criticism of new advert featuring models in vibrant attire but no cars. CEO Elon Musk also comments. Jaguar aims to differentiate itself and attract a new customer base while not abandoning existing clientele.
Key Points
- Jaguar seeks to re-establish its brand at a different price point
- Managing director emphasizes the need to act differently to avoid being drowned out in the market
Pros
- Jaguar aims to stand out and differentiate itself in the market
- Focus on attracting new customers while keeping existing ones
Cons
- Received criticism and backlash for the advert
- Some viewers found the absence of cars confusing