Jaguar's Controversial Advertisement
Jaguar's managing director defends the company's new advertisement featuring androgynous models but no cars, stating it was meant to be bold and not 'woke'. The ad received backlash on social media for not showcasing any vehicles.
Key Points
- Jaguar's managing director defends the ad as bold and necessary for re-establishing the brand
- Ad received criticism for not showcasing any vehicles
- Social media users expressed displeasure and questioned the relevance of the ad
Pros
- Bold approach to advertising
- Differentiates from traditional automotive stereotypes
Cons
- Received backlash for not featuring any cars in the ad
- Critics accused the ad of lacking relevance to the brand