The Toronto Tempo is the newest WNBA team, with a brand identity based on the energy of the people in Canada. They will start playing in 2026 at Toronto's Coca-Cola Coliseum.
Key Points
Toronto Tempo is the WNBA's 14th team and will start playing in 2026.
The team's brand identity is based on the energy of the people in Canada.
The logo and name reflect the team's values and aspirations.
Toronto Tempo will play at Toronto's Coca-Cola Coliseum.
Pros
Expanding the WNBA with new teams increases the opportunities for female athletes.
Reflecting the energy and spirit of the people in Canada through the team's brand identity.
Cons
The WNBA's expansion may lead to increased competition for player talent and fan base.