Challenges of Streaming Services

SOURCE studyfinds.org
Despite the abundance of content available on streaming platforms, viewers struggle to find something worth watching, spending an average of 110 hours per year scrolling through options. Subscribers face challenges with content discovery, hidden fees, and content loyalty. Preferences for an ideal streaming service include premium channels at no extra cost, easy-to-navigate interfaces, and reasonable pricing.

Key Points

  • Subscribers spend 110 hours per year scrolling through streaming platforms
  • 51% of subscribers feel overwhelmed by the quantity of suggested content
  • 79% express frustration with additional subscription fees for select content
  • 44% would switch services to continue watching a favorite show

Pros

  • Access to a wide variety of content
  • Convenience of on-the-go viewing

Cons

  • Difficulty in finding quality content
  • Hidden fees for select content
  • Challenges in content loyalty