Alcohol Industry Shift towards Non-Alcoholic Drinks

SOURCE www.cnn.com
US Surgeon General's warning about alcohol as a cause of cancer prompts major beer and spirits companies to focus on non-alcoholic drinks to attract health-conscious consumers, with a growing market for no-alcohol beverages.

Key Points

  • US Surgeon General's warning prompts increased focus on non-alcoholic drinks
  • Major companies like Molson Coors, Anheuser-Busch InBev, Diageo, and Pernod Ricard expanding into non-alcoholic market
  • Growing trend of health-conscious consumers opting for no-alcohol beverages
  • Positive revenue outlook for non-alcoholic drinks market

Pros

  • Diversification of product portfolios by major alcohol companies
  • Increasing market for non-alcoholic drinks driven by health-conscious consumers
  • Potential for revenue growth in the non-alcoholic drinks sector

Cons

  • Decline in alcohol consumption poses challenges for traditional alcoholic beverage companies