Celebrities can now purchase an insurance policy to protect themselves from 'cancel culture' with 24/7 emergency hotline, security advice, and crisis PR support. The policy, called 'Preempt,' aims to provide personalized support to individuals facing public backlash.
Key Points
Insurance policy called 'Preempt' offers 24/7 emergency hotline and 60 days of crisis communication services
Provided by UK-based PR firm Borkowski and underwritten by Samphire Risk, a Lloyd's of London backed agency
Pros
Provides celebrities with support and resources to navigate public backlash
Offers personalized crisis PR services and security advice
Cons
May perpetuate the idea of celebrities being out of touch with reality
Could potentially encourage risky behavior knowing they have insurance coverage