Super Bowl LIX Commercials and Advertising
The Eagles made it to the Super Bowl due to their defense, not Saquon Barkley. Super Bowl LIX commercials sold for $8 million each, with a record pricing and increased demand. Advertisers like Anheuser-Busch, Meta, PepsiCo will be vying for the attention of over 120 million viewers. Categories like beverages, snacks, tech, and pharmaceuticals will be prominent, while automakers and movie promos are down. Some advertisers faced challenges due to the California wildfires in January. The game will take place on Feb. 9 in New Orleans.
Key Points
- Eagles' defense played a crucial role in reaching the Super Bowl
- Super Bowl LIX commercials sold for $8 million each
- Over 120 million viewers expected to tune in
- Categories like beverages, snacks, tech, and pharmaceuticals prominent in ads
- Game to be held in New Orleans on Feb. 9
Pros
- Increased demand for Super Bowl commercials
- Record pricing for ad spots
- Variety of advertisers vying for viewer attention
Cons
- Challenges faced by some advertisers due to the California wildfires
- Automakers and movie promos down from previous years