MSNBC's Low Viewership in Key Demographic
MSNBC faced challenges with low viewership in the key demographic of adults aged 25-54 during a news-heavy month. Fox News dominated in ratings, leading MSNBC to finish at No. 31 among cable offerings. The network's struggling primetime lineup and overall total day viewership were highlighted, with various Fox News programs outperforming MSNBC's shows.
Key Points
- MSNBC faced low viewership in the key 25-54 demographic
- Fox News dominated in ratings, leading MSNBC to finish at No. 31 among cable offerings
- Various Fox News programs outperformed MSNBC's shows
Pros
- Provided detailed information on MSNBC's viewership challenges
- Outlined the significance of the 25-54 demographic for advertisers
Cons
- Limited focus on positive aspects or potential solutions for MSNBC