Psychological Pricing Techniques in Fast-Food Menus
The article discusses the psychological pricing techniques used by restaurants to entice customers to spend more money than planned.
Key Points
- Charm pricing involves pricing items just below whole dollar amounts to make them seem cheaper
- Restaurants use menu design and language to make purchases feel more indulgent
- Consumers can combat overspending by rounding up prices and making mindful spending decisions
Pros
- Highlights how pricing strategies can influence consumer behavior
- Provides tips to resist overspending
Cons
- Does not provide a balanced perspective on the topic