Super Bowl LIX Viewership Predictions
Super Bowl LIX could potentially surpass last year's record-breaking viewership if the game is close, according to NFL Chief Media and Business Officer Brian Rolapp. Nielsen has expanded its out-of-home measurement to cover 100% of contiguous U.S. markets, which may help Fox get a ratings boost for this year's game.
Key Points
- Last year's Super Bowl was the most-watched of all time
- Brian Rolapp believes this year's Super Bowl has a chance to top last year's viewership
- Nielsen now covers 100% of contiguous U.S. markets for out-of-home measurement
Pros
- Potential for Super Bowl LIX to surpass last year's record-breaking viewership
- Expanded out-of-home measurement by Nielsen may lead to a ratings boost for Fox