Carl's Jr. bringing back bikini model advertisements for Super Bowl featuring Alix Earle
Fast food chain Carl's Jr. is bringing back its iconic bikini model advertisements for the upcoming Super Bowl, featuring TikTok influencer Alix Earle in a campaign for the chain's new 'Hangover Burger.'
Key Points
- Alix Earle featured in Carl's Jr. advertisement for 'Hangover Burger'
- Free 'Hangover Burgers' giveaway after Super Bowl
- Positive reception of advertisement on YouTube
Pros
- Reviving iconic advertising strategy
- Attracting attention with partnership with TikTok influencer Alix Earle
- Promoting new 'Hangover Burger' with free giveaways
Cons
- Potential controversy over use of bikini model in advertisement