Super Bowl LIX Viewership Expectations

SOURCE www.nbcnewyork.com
The upcoming Super Bowl LIX has the potential to surpass the record-breaking viewership of last year's game, according to NFL Chief Media and Business Officer Brian Rolapp. Nielsen has expanded its out-of-home measurement coverage to 100% of U.S. markets, which could further boost ratings for the game.

Key Points

  • Last year's Super Bowl was the most-watched of all time
  • Brian Rolapp believes this year's game has the potential to surpass that record
  • Nielsen has expanded out-of-home measurement to cover 100% of contiguous U.S. markets

Pros

  • Potential to surpass record-breaking viewership of last year's game
  • Increased out-of-home measurement coverage by Nielsen may boost ratings